Season | 30-Day Play by Play


I can't quite remember where I got the idea to wear the same dress for 30 days straight.

To be completely clear, it was actually two dresses that are almost exactly the same: one in solid black and one in a deadstock print, but both in an identical silhouette of pure silk.I was listening to this podcast a few weeks ago, and the host was interviewing Yvon Chouinard: the founder of Patagonia and a brilliant man who leads a company that I've admired for a very long time.He told a story that really resonated with me, and it had to do with challenging himself to use only one fishing fly from his tackle box for an entire year. The idea was that he'd get better and better the more that he used that one single tool, and that whenever it got too boring or easy, that was when creativity would start to kick in.He talked about how you might be first inclined to feel "impoverished by the lack of options," but that it's better to embrace the knowledge that comes from learning how to use just one fly like SUCH a master. The goal is to become so familiar and so adept that you'd be perfectly content with that one piece of equipment for the rest of your life.Even though I've never been fly fishing (and it's been at least 20 years since I've held a reel in my hands), this concept really resonated with me and I thought about it for days.

I know that capsule wardrobes and minimalism are two of the trendiest buzz words at the moment, but I've always loved an excuse to get dressed with guidelines in mind.

In fact, I think one of the reasons I love packing so much is that it gives me a reason to stretch the contents of a small suitcase, and I actually think it's fun to get crafty about wearing things in more than one way.The thing is, creative restrictions have always energized me, and while there is no chance that I'd ever wear ONLY one piece of clothing for the rest of my life, if I ever DID have to choose, it would certainly be this one.

SO instead of putting myself though something as rigorous as the year-long fly-fishing experiment, I decided to reel things in and make my own version that lasted for exactly one month.

The results are now featured over on the Style Challenge page of our site, and if you've ever done something similar, I'd love to chat about it over on twitter or instagram! Take a peek at the 30 different looks that I created from our signature Pepper Dress, and head right over to our kickstarter page if you'd like to pre-order one for yourself. 😉Meanwhile, my question for you to ponder today: What is the one item in your closet that you could wear everyday for an entire month? Does it even exist? What would it be like if you could invent it from scratch? Image by Christa Norman Photo.